2027 membership pricing strategy & joining fee

Shall the 2027 Scotscraig membership pricing strategy — a 6.5% subscription uplift and reinstated £750 joining fee — be approved?

Benchmarking against peer Fife clubs shows Scotscraig subscriptions at the 28th percentile. The proposal lifts to the 45th percentile while reinstating a joining fee removed during the 2021 recovery period. Modelled net income uplift £142k per annum.

• A

  Approve 6.5% uplift + £750 joining fee Recommended

  Full commercial committee recommendation.

• B

  Approve uplift only (no joining fee)

  Lower attrition risk; foregoes ~£60k pa.

• C

  Hold pricing flat for 2027

  Maintains affordability narrative; widens benchmarking gap.

• DB
  David Brown· Sales Manager, Ancient Links· 03 Jun 2026

  Attrition modelled at 1.8%, well within tolerance against a waiting list of 41.

• JE
  Jo Eismont· Head of Marketing, Ancient Links· 03 Jun 2026

  Member communication drafted around investment in course and clubhouse — narrative supports the uplift.

• 2027 Membership Pricing — Strategy Paper

  Report · Final · 640 KB · 03 Jun 2026

No photos linked.