Scotscraig Golf Club · Programme

2027 Membership Pricing Review

Project Summary

Headline status and ownership

Project
2027 Membership Pricing Review
Project Lead
David Brown
Status
On Track
Phase
Strategy
Start Date
February 2026
Target Completion
July 2026
Progress
70%

Overview

Purpose, background and current position

Purpose

Develop and approve the 2027 Scotscraig membership pricing strategy to close the benchmarking gap and unlock c.£142k pa net income uplift.

Background

Benchmarking shows Scotscraig at the 28th percentile against Fife peer clubs. The proposal lifts to the 45th percentile with a 6.5% subscription uplift and reinstated £750 joining fee.

Current Position

Strategy 70% complete. Member communication drafted; awaiting director approval (d6) ahead of member release.

Next Key Milestone

Director approval of 2027 pricing — 27 Jun 2026

Linked Decisions (1)

Decisions raised, under review or approved against this project

Linked Risks (1)

Risks recorded against this project

Risk register

Linked Actions (1)

Open and recently closed actions

  • Draft member communication for 2027 pricing
    Jo Eismont · Due 24 Jun
    High

Related Estate Intelligence (0)

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No intelligence records linked.

Activity Timeline

Decisions, documents, approvals, risks and actions on this project

  1. 2027 pricing strategy raised (d6)
    Decision · David Brown · 03 Jun 2026
  2. Strategy Paper issued (Final)
    Document · David Brown · 03 Jun 2026
  3. Member churn risk added (r6)
    Risk · David Brown · 03 Jun 2026

Stakeholders

Across Ancient Links, CalForth and John Frulani Architects

  • DB
    David Brown
    Sales Manager · Ancient Links
  • ES
    Eilidh Sinclair
    General Manager, Scotscraig · Scotscraig Golf Club
  • JE
    Jo Eismont
    Head of Marketing · Ancient Links
  • LM
    Leanne Mirrey
    Group General Manager · Ancient Links
  • AS
    Adair Simpson
    Director · Ancient Links

Linked Documents (1)

  • 2027 Membership Pricing — Strategy PaperFinal

Site Records

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